Archive of Strategic Planning

How to Market Your Business Like Google Thumbnail

How to Market Your Business Like Google

In Jeff Jarvis’ 2009 book, “What Would Google Do?”, he presents the case that companies like Google are creating new and innovative ways to use the Internet while at the same time, they are revolutionizing how businesses think and work. Let's face it, Google is a cool company and we could learn a lot from the company that gives away 90% of its products and services while still making billion

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Online Marketing Lessons Learned from Successful Companies Thumbnail

Online Marketing Lessons Learned from Successful Companies

You may have the world's greatest product or service but you can't wait on customers to come and beat down your door. You have to be proactive and engage with them online. You can go where they your prospective customers are...on social media and their mobile devices. Almost two billion people visit the Internet annually (239 million in the United States) and Social Media is now the #1 online acti

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